ROI – Return on Investment

Starting a business is the dream of many talented individuals. They know they have a skill that can be shared and appreciated. Perhaps that skill is preparing unusual and delicious food and the ambition is to open a restaurant! Maybe they have worked in a restaurant, been a chef and love it. They know how the kitchen works – but do they have all the other skills they need?

We dine out often, and love finding a new place. Sometimes it is disappointing. Recently we entered a new restaurant and could hear people in the bar, but there was only one couple in the dining room. We were greeted and taken to a table along the banquette – my favorite place to sit – usually. Not this time. I’m short, my husband is tall. He let me have his chair and he was going to sit on the banquette. No way. We both sat in chairs on one side of the table. That was just one problem.

The space felt like a painted basement and had patched areas. The glossy painted floor will be slippery when wet from something spilled. The paper atop the table cloths slid part way off the table when the hostess laid down the menus and when we sat down. The Southern American food mentioned in the ad was actually closer to Cajun.

Imagine the money that was invested in opening this restaurant, the equipment, the permits, the rent, the staff, and on and on. The chef’s skill is in the food. The chef also needed the skills of others to make the dream come true.

Imagine if some of those dollars were spent with a business consultant, a graphic designer to co-ordinate the message sent to the media, and even a brief consultation with a professional Interior Designer. Then the guests would know the menu, get excellent service, have a safe, comfortable place to dine, and the chef’s story would be visible all around them while they enjoyed the wonderful food.

They would come back – again and again. They would tell others. The chef’s dream could come true. There would be a Return on Investment – not just financially!

Carolin

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